But we didn't stop there.
In 2022, the next chapter began — and with it, a new vision. We went beyond basic fabrics and started sourcing from some of the most renowned designers and mills in Italy. Every fabric you see has been handpicked, not just for quality — but for the feeling it gives you. We took the risk so you don’t have to, hunting down the most exclusive, show-stopping fabrics on the planet. Because at Prime, fabric isn’t just fabric — it’s the beginning of something unforgettable.
This is Prime.
A store built for designers, dreamers, and fabric lovers who want more than the ordinary. Whether you’re making a masterpiece or just searching for that one fabric that speaks to you — this is where you’ll find it. No fluff. No filler. Just the best of the best, shipped right to your door.